Digital Marketing

What is a good bounce rate?

A good bounce rate for a B2B could be anything under 40% and for a B2C is an average of 2o%. However, anything under 80% is not necessarily a bad sign.

If your bounce rate is above 90% or below 20%, that often indicates a tracking or code installation error.

Usually, the bounce rate is lower on a B2C website because the user is expected to click on a product to buy it or learn more while in a B2B website it’s very common to be informative at first.

What is a bounce rate?

A bounce rate in this new digital marketing world of analytics is the percentage of visits that land on a page and leave without visiting a second page or interacting with the page they landed on.

According to Google Analytics, visitors who closed their browser, clicked the back button, typed a new URL, or visitors who just didn’t click in 30 minutes are consider bounce rate.

This does not mean that they did not look or read your content.

If a user lands on your blog post and reads the entire post, that content has achieved its goal.

There is a lot of speculation about bounce rate in the sense that some people think that a bounce rate means users who just did not see your page.

When in reality your campaign can be a success if the point was to share a blog post or some relevant information as part of your content strategy.

Here is a Google Analytics hack just for you.

Add a line of code to your Google Analytics tracking script, so you can automatically trigger an event when readers stay for a minimum amount of time. You decide what you think the appropriate time should be.

If you use the regular Google Analytics code add this line:
setTimeout(“_gaq.push([‘_trackEvent’, ’15_seconds’, ‘read’])”,15000);

If you are using the new Universal code add this line:
setTimeout(“ga(‘send’, ‘event’, ‘unbounce’, ’15_sec’)”, 15000);

Please leave me a comment if your analytics change this week after you make this adjustment.

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Digital Marketing

Should You Upgrade To Google Analytics 4?

Google’s newest installment of its Google Analytics platform was announced on October 14, 2020. 

The current version of Google dates back to November 2005, that’s 15 years without an update. 

It is about time they updated one of the most used analytics platforms in the world.

There have been major changes in consumer behavior and the digital world.

This new version will give businesses more insights to better understand customers across devices and platforms, and be ready for the future. 

Main changes

You will no longer have many properties per Google Analytics account, where each property used to represent either a website or a mobile device. 

Now, there is a Google Analytics 4 property that represents both a website and a mobile app. Also, Google Analytics 4 provides only one reporting view that contains data from one or more data streams.

A data stream is a data source. You can have a data stream for your website and a data stream for your mobile app all under the same GA4 property. 

Marketers can track a diverse range of user interactions to better understand how people engage with your business across your platforms. 

You can also measure clicks and pageviews on your website, installs and opens on your app, and user engagement and conversions on either platform.

The analysis tool is now available for everyone, while it was previously exclusive to GA360 users. 

You can even use a variety of techniques like path analysis, funnel analysis, and more.

So, if you are looking for a better understanding of your audience and better reporting, you should get your team on board to take advantage of all the new features.

If you want to learn more about Google Analytics 4 visit Google’s Skillshop.

To learn more about digital marketing techniques visit GuidedBizGrowth.

You can also visit my personal website

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