Google’s newest installment of its Google Analytics platform was announced on October 14, 2020.
The current version of Google dates back to November 2005, that’s 15 years without an update.
It is about time they updated one of the most used analytics platforms in the world.
There have been major changes in consumer behavior and the digital world.
This new version will give businesses more insights to better understand customers across devices and platforms, and be ready for the future.
You will no longer have many properties per Google Analytics account, where each property used to represent either a website or a mobile device.
Now, there is a Google Analytics 4 property that represents both a website and a mobile app. Also, Google Analytics 4 provides only one reporting view that contains data from one or more data streams.
A data stream is a data source. You can have a data stream for your website and a data stream for your mobile app all under the same GA4 property.
Marketers can track a diverse range of user interactions to better understand how people engage with your business across your platforms.
You can also measure clicks and pageviews on your website, installs and opens on your app, and user engagement and conversions on either platform.
The analysis tool is now available for everyone, while it was previously exclusive to GA360 users.
You can even use a variety of techniques like path analysis, funnel analysis, and more.
So, if you are looking for a better understanding of your audience and better reporting, you should get your team on board to take advantage of all the new features.
If you want to learn more about Google Analytics 4 visit Google’s Skillshop.
To learn more about digital marketing techniques visit GuidedBizGrowth.
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